You're driving traffic. You're shipping pages. You're running tests.

And yet — most teams are still guessing. Publishers are seeing traffic drops of 20% to 70% as search evolves. You cannot afford to fumble the traffic that does reach your site.

This workshop unpacks what actually drives conversion, powered by proprietary data from 27,000 A/B tests.

What you'll learn

The Conversion System Why most tests fail, and the DoWhatWorks methodology for finding signal in noise — built from analyzing 27,000 real A/B tests across industries.

The plays behind the top 1% of wins What the highest-converting companies do differently — the patterns that consistently separate winners from wasted experiments.

Live page teardowns Real pages broken down in real time — what's working, what's leaking conversions, and what to fix first.

A 'fix first' framework for high-intent pages A practical framework to diagnose conversion leaks fast — what to run first, why it matters, and how to measure the impact.

Why this matters

Traffic is getting harder and more expensive to earn. The teams that win in 2026 won't just drive more visitors — they'll convert the ones they have. This workshop gives you the data-backed system to stop guessing and start fixing.

You'll learn from

Casey Hill Chief Marketing Officer at DoWhatWorks. Casey's team built the proprietary engine that analyzed 27,000 A/B tests to surface what actually moves conversion.

Jason Gong VP of GTM at GrowthX AI. Jason translates conversion insights into actionable systems for growth teams.