Stop Wasting Website Traffic. Turn it Into Revenue

You’re driving traffic. You’re shipping pages. You’re running tests. And yet… most teams are still guessing.

Publishers are complaining of drops in traffic ranging from 20% to 70% thanks to the way traditional search is evolving. You absolutely cannot afford to fumble the traffic that does actually reach your site.

In this workshop, Jason Gong + Casey Hill (DoWhatWorks) unpack what drives conversion — powered by proprietary tech that analyzed 27,000 A/B tests to surface the plays behind the 10% that win.

Here’s what we’ll cover
The Conversion System: Why most tests fail + the DoWhatWorks methodology for finding signal (not noise).
High-Intent Page Priorities: What to fix first: pricing, signup, checkout, lead-gen flows.
CTA Tests That Win: Real examples of “small changes, big lift” (and what never works).
Offer Systems: Lead magnet + offer ladder design that actually converts traffic into pipeline.
What’s Working in 2025: Social proof reinvention, messaging hierarchy, and design patterns that consistently lift.
How AI Changes the Game: Where AI messaging helps/hurts + using AI to generate better hypotheses.

• Live Teardowns: We’ll break down real pages in real time + open Q&A

Everyone will walk away having learned:

• A practical framework to diagnose conversion leaks (fast).
• A “what to fix first” plan for your highest-intent pages — what to run first, why it matters, and how to measure it.