AEO Masterclass
A recurring live workshop series on Answer Engine Optimization. Each session covers a focused topic, from visibility audits to prompt strategy to monitoring, taught by the team behind the AEO systems at companies like:
Your buyers asked AI before they called you
We run AEO for Webflow, Ramp, Lovable, and Augment Code. We've studied 1.1M+ AI responses across 27,000 domains. This is what happens when you do it right.
Four free monthly workshops teaching the exact system behind these results. No theory. The playbook we use every day for our clients.
Instructors: Marcel Santilli & Jason Gong, with special guests
Format: Recurring monthly workshops
The AEO Masterclass Series
Four monthly workshops. Each session covers a focused topic. Attend one or attend all.
Is Your Website Optimized for AI Search?
The foundational AEO session. How AI search engines find, evaluate, and cite your content, plus the practical steps to start showing up in AI answers.
- How AI search engines discover and evaluate your content
- The levers that actually drive AI mentions and citations
- A checklist to audit your site's AI readiness
The AI Visibility Playbook
We ran 1.1M observations across ChatGPT, Perplexity, Gemini, and Google AI. 27,142 domains, 313 features. Built to answer one question: what actually drives citations. This session walks through the exact audit we run for Ramp, Lovable, Augment Code, and Webflow.
- Vendor-by-vendor signals: which levers each engine rewards
- Run the audit live with CheckThat
- Fix what's broken: page structure, metadata, LLM.txt, recency
Engineering Growth: AEO + SEO + Quality at Scale
We publish and update 2,000+ pages a week for customers. We've studied 600K+ AI responses and collect 2M+ monthly through CheckThat. This workshop breaks down how volume and quality work together to drive growth in search and AI.
- The real relationship between volume and quality
- A framework for decomposing "quality" into 7 measurable layers
- Lessons from scaling content for Lovable, Ramp, Vercel, and Webflow
Scaling Content That Gets Cited
AI engines prefer fresh, structured content, and lots of it. This session covers how to build a content engine that produces quality at scale, keeps your entire catalog current, and turns monitoring signals into published updates.
- The 7 layers of content quality: context to publishing
- How to keep your entire content catalog fresh for LLMs
- AI workflows that scale production without burning out your team
Secure your seat
Register now to join the next AEO Masterclass session. Free to attend. Includes a CheckThat account and the research-backed playbook.
Learn from the best AI growth operators in the industry
The pace of learning inside AI-Led Growth is unmatched. Every week, I pick up something new we can test with clients right away. First thing I recommend to anyone serious about modern outbound.
Alex Fine
Co-Founder, Understory
Most marketing content feels surface-level, but AI-Led Growth is different. The conversations and resources are genuinely value-forward and transparent. Plus the events are always a blast!
Katherine Lam
Head of Growth, GrowthBook
AI-Led Growth rewired my brain on how I see AI in content operations. I've taken lessons and applied them to my own use cases. Easily one of the most useful communities on AI and content right now.
Lashay Lewis
Founder, BOFU.ai
What I love about AI-Led Growth is how actionable it is. Advice from real operators who've actually scaled teams and driven growth. My team applied ideas immediately and saw impact within weeks.
Rajan Sheth
CMO, Together.ai
Every workshop feels like striking gold — practical steps I can take back to my startup immediately. It's rare to find something this useful and well put together.
Zhenni Wu
Co-Founder, PuppyGraph
GrowthX hosts the only events I attend regularly without checking the guest list — great energy, great people, great discussion. I always leave energized.
Angela Ferrante
Head of Ent. Marketing, Zapier
As a founder, I value signal over noise — and this community delivers. Every conversation is grounded in real experience from people actually building with AI.
Ashish Toshniwal
Founder, YML
The pace of learning inside AI-Led Growth is unmatched. Every week, I pick up something new we can test with clients right away. First thing I recommend to anyone serious about modern outbound.
Alex Fine
Co-Founder, Understory
Most marketing content feels surface-level, but AI-Led Growth is different. The conversations and resources are genuinely value-forward and transparent. Plus the events are always a blast!
Katherine Lam
Head of Growth, GrowthBook
AI-Led Growth rewired my brain on how I see AI in content operations. I've taken lessons and applied them to my own use cases. Easily one of the most useful communities on AI and content right now.
Lashay Lewis
Founder, BOFU.ai
What I love about AI-Led Growth is how actionable it is. Advice from real operators who've actually scaled teams and driven growth. My team applied ideas immediately and saw impact within weeks.
Rajan Sheth
CMO, Together.ai
Every workshop feels like striking gold — practical steps I can take back to my startup immediately. It's rare to find something this useful and well put together.
Zhenni Wu
Co-Founder, PuppyGraph
GrowthX hosts the only events I attend regularly without checking the guest list — great energy, great people, great discussion. I always leave energized.
Angela Ferrante
Head of Ent. Marketing, Zapier
As a founder, I value signal over noise — and this community delivers. Every conversation is grounded in real experience from people actually building with AI.
Ashish Toshniwal
Founder, YML
AI-Led Growth captures the shift every marketing leader is feeling. The conversations focus on what's actually happening in the field, not theory. This is where next-gen GTM strategy is being written.
Gary Sevounts
CMO, Netris
The depth of thinking around AI and content quality is refreshing. Conversations go beyond scale and volume — into how AI can elevate precision, clarity, and trust in what you publish.
Guy Yalif
Chief Evangelist, Webflow
The best GTM people don't just act once — they build systems that last. The team behind AI-Led Growth are the real deal, teaching frameworks that actually stand up in the field.
Josh Grant
VP of Growth, Webflow
No other community comes close. The courses are the most actionable breakdown of AI and growth I've seen. Everything ties back to real playbooks you can use right away.
Mario Moscatiello
Head of Growth, Airbyte
The events are thoughtful and discussion-driven. Every dinner feels like an open seminar — operators debating what's working, what's not, and why. Leaves you thinking long after.
Neil Shepherd
Growth, Cohere
What makes AI-Led Growth special is how actionable and forward-looking it is. It's not about hype — it's about how AI can truly amplify creativity and accelerate impact.
Victor Coisne
VP Marketing, Strapi
AI-Led Growth captures the shift every marketing leader is feeling. The conversations focus on what's actually happening in the field, not theory. This is where next-gen GTM strategy is being written.
Gary Sevounts
CMO, Netris
The depth of thinking around AI and content quality is refreshing. Conversations go beyond scale and volume — into how AI can elevate precision, clarity, and trust in what you publish.
Guy Yalif
Chief Evangelist, Webflow
The best GTM people don't just act once — they build systems that last. The team behind AI-Led Growth are the real deal, teaching frameworks that actually stand up in the field.
Josh Grant
VP of Growth, Webflow
No other community comes close. The courses are the most actionable breakdown of AI and growth I've seen. Everything ties back to real playbooks you can use right away.
Mario Moscatiello
Head of Growth, Airbyte
The events are thoughtful and discussion-driven. Every dinner feels like an open seminar — operators debating what's working, what's not, and why. Leaves you thinking long after.
Neil Shepherd
Growth, Cohere
What makes AI-Led Growth special is how actionable and forward-looking it is. It's not about hype — it's about how AI can truly amplify creativity and accelerate impact.
Victor Coisne
VP Marketing, Strapi