AEO Fundamentals for Growth Teams
This 6-part live cohort teaches the systems behind Answer Engine Optimization (AEO) used by companies like:
About this Live Course
Your first sales call is happening in AI search.
Description
Buyers research in AI tools before talking to sales. If you're not cited, you don't exist. We outline a four-part maturity model for winning AI visibility: Content, Technical, Authority, and Measurement. At Webflow, 42% of traffic comes from LLMs, converting 6× better than traditional search.
Instructors: Marcel Santilli & Jason Gong, with special guests
Course Length: 6 live modules
What you'll learn in this Masterclass
60 minutes of actionable frameworks you can implement immediately to uplevel yourself and your team.
AI Visibility Fundamentals
AI answers are replacing clicks. Learn the new rules of discovery and what it takes to earn visibility when buyers ask AI for "the best option."
- What AI answers replace in the funnel (and what still matters)
- The real difference between SEO and AEO/GEO
- The few visibility levers that actually drive mentions
Mentions and Citations Explained
Stop guessing why competitors get cited. Learn how AI engines choose what to mention, what to cite, and which signals you can control.
- Mentions vs citations: what changes each
- The trust signals models reward (and how to add them)
- How to reverse-engineer why competitors get picked
AI Visibility Audit
Find out exactly where AI is ignoring you. Run a structured audit to surface topic gaps, trust gaps, and content gaps, then turn results into a clear fix list.
- Audit prompts and process (repeatable)
- Gap-finding: topics, trust, depth, and coverage
- Turn results into a prioritized action list
Monitoring and Iteration
If you cannot measure it, you cannot improve it. Set up monitoring so visibility changes are trackable and every drop turns into an actionable next step.
- What to monitor weekly vs monthly
- How to interpret "movement" in AI answers
- How to turn monitoring into iteration loops
Research to Content Strategy
Random posting does not compound. Turn industry research into a prioritized content strategy with clusters, pillars, and sequencing you can execute.
- How to find real demand signals (not internal guesses)
- How to prioritize topics by intent and leverage
- How to structure clusters and lanes that compound
Context Engineering for Outputs
Publish-ready drafts are made upstream. Learn how LLMs interpret instructions, build reusable context packs, and create a workflow that produces consistent, high-quality output.
- The practical rules of how LLMs follow instructions
- Context packs and constraints that reduce variance
- A repeatable workflow for high-quality drafts
Reserve your spot
Go beyond simple monitoring or SEO. Learn how the best put AI into action to win AEO.
Learn from the best AI growth operators in the industry
The pace of learning inside AI-Led Growth is unmatched. Every week, I pick up something new we can test with clients right away. It’s become the first thing I recommend to anyone serious about modern outbound—learn fast, build fast, and stay ahead of the curve.
Alex Fine
Co-Founder, Understory
Most marketing content feels surface-level, but AI-Led Growth is different. The conversations and resources are genuinely value-forward and transparent. It’s rare to see people share this much real data and thinking. Plus the events are always a blast!
Katherine Lam
Head of Growth, GrowthBook
AI-led growth rewired my brain on how I see AI being used in content operations and production. I've been able to take lessons from them and apply to my own specific use cases. Easily one of the most useful communities out there on AI and content right now.
Lashay Lewis
Founder, BOFU.ai
What I love about AI-Led Growth is how actionable it is. The advice comes from real operators who’ve actually scaled teams and driven growth through AI. My team has applied ideas from sessions immediately and seen impact within weeks.
Rajan Sheth
CMO, Together.ai
Every workshop feels like striking gold—practical steps I can take back to my startup immediately. It’s rare to find something this useful and well put together.
Zhenni Wu
Co-Founder, PuppyGraph
GrowthX hosts the only events I attend regularly without checking the title or guest list - great energy, great people, great food, great discussion. Marcel sets the tone for a kind, friendly, inclusive and smart gathering. I always hear something new/unexpected and leave energized.
Angela Ferrante
Head of Ent. Marketing, Zapier
As a founder, I value signal over noise—and this community delivers it. Every conversation is grounded in real experience from people actually building with AI. It’s rare to find a group where you can talk about what’s next and walk away with something you can use today.
Ashish Toshniwal
Founder, YML
The pace of learning inside AI-Led Growth is unmatched. Every week, I pick up something new we can test with clients right away. It’s become the first thing I recommend to anyone serious about modern outbound—learn fast, build fast, and stay ahead of the curve.
Alex Fine
Co-Founder, Understory
Most marketing content feels surface-level, but AI-Led Growth is different. The conversations and resources are genuinely value-forward and transparent. It’s rare to see people share this much real data and thinking. Plus the events are always a blast!
Katherine Lam
Head of Growth, GrowthBook
AI-led growth rewired my brain on how I see AI being used in content operations and production. I've been able to take lessons from them and apply to my own specific use cases. Easily one of the most useful communities out there on AI and content right now.
Lashay Lewis
Founder, BOFU.ai
What I love about AI-Led Growth is how actionable it is. The advice comes from real operators who’ve actually scaled teams and driven growth through AI. My team has applied ideas from sessions immediately and seen impact within weeks.
Rajan Sheth
CMO, Together.ai
Every workshop feels like striking gold—practical steps I can take back to my startup immediately. It’s rare to find something this useful and well put together.
Zhenni Wu
Co-Founder, PuppyGraph
GrowthX hosts the only events I attend regularly without checking the title or guest list - great energy, great people, great food, great discussion. Marcel sets the tone for a kind, friendly, inclusive and smart gathering. I always hear something new/unexpected and leave energized.
Angela Ferrante
Head of Ent. Marketing, Zapier
As a founder, I value signal over noise—and this community delivers it. Every conversation is grounded in real experience from people actually building with AI. It’s rare to find a group where you can talk about what’s next and walk away with something you can use today.
Ashish Toshniwal
Founder, YML
AI-Led Growth captures the shift every marketing leader is feeling right now. The conversations move fast and focus on what’s actually happening in the field, not theory. If you’re still running old playbooks, you’ll get left behind. This is where the next generation of GTM strategy is being written in real time.
Gary Sevounts
CMO, Netris
What I appreciate about AI-Led Growth is the depth of thinking around AI and content quality. As someone focused on AEO, it’s refreshing to see conversations that go beyond scale and volume—into how AI can be used to help elevate precision, clarity, and trust in every piece you publish. For marketing leaders looking to take back brand narrative control and drive more traffic, there is a lot to gain from this community.
Guy Yalif
Chief Evangelist, Webflow
The best GTM people I know don’t just act once; they build systems that last. That’s the difference between good and great operators. I know the team behind AI-Led Growth, and they’re the real deal, teaching frameworks that actually stand up in the field.
Josh Grant
VP of Growth, Webflow
No other community comes close. The courses are the most actionable breakdown of AI and growth I’ve seen. Everything ties back to real playbooks and experiments you can use right away. It’s become a reference point for my team! The events bring together the highest caliber of people who are actually working through the challenges I care about everyday.
Mario Moscatiello
Head of Growth, Airbyte
The AI-Led Growth events are thoughtful and discussion-driven. Every dinner feels like an open seminar—operators debating what’s working, what’s not, and why. It’s a rare mix of sharp ideas and genuine dialogue that leaves you thinking long after the night ends.
Neil Shepherd
Growth, Cohere
What makes the AI-Led Growth community special is how actionable and forward-looking it is. It’s not about hype — it’s about learning how AI can truly amplify human creativity and accelerate time to impact.
Victor Coisne
VP Marketing, Strapi
AI-Led Growth captures the shift every marketing leader is feeling right now. The conversations move fast and focus on what’s actually happening in the field, not theory. If you’re still running old playbooks, you’ll get left behind. This is where the next generation of GTM strategy is being written in real time.
Gary Sevounts
CMO, Netris
What I appreciate about AI-Led Growth is the depth of thinking around AI and content quality. As someone focused on AEO, it’s refreshing to see conversations that go beyond scale and volume—into how AI can be used to help elevate precision, clarity, and trust in every piece you publish. For marketing leaders looking to take back brand narrative control and drive more traffic, there is a lot to gain from this community.
Guy Yalif
Chief Evangelist, Webflow
The best GTM people I know don’t just act once; they build systems that last. That’s the difference between good and great operators. I know the team behind AI-Led Growth, and they’re the real deal, teaching frameworks that actually stand up in the field.
Josh Grant
VP of Growth, Webflow
No other community comes close. The courses are the most actionable breakdown of AI and growth I’ve seen. Everything ties back to real playbooks and experiments you can use right away. It’s become a reference point for my team! The events bring together the highest caliber of people who are actually working through the challenges I care about everyday.
Mario Moscatiello
Head of Growth, Airbyte
The AI-Led Growth events are thoughtful and discussion-driven. Every dinner feels like an open seminar—operators debating what’s working, what’s not, and why. It’s a rare mix of sharp ideas and genuine dialogue that leaves you thinking long after the night ends.
Neil Shepherd
Growth, Cohere
What makes the AI-Led Growth community special is how actionable and forward-looking it is. It’s not about hype — it’s about learning how AI can truly amplify human creativity and accelerate time to impact.
Victor Coisne
VP Marketing, Strapi
Skip the line by joining AI-Led Growth
Secure your spot in every masterclass—no waitlist required. Plus get access to exclusive resources, community events, and ongoing support.
+ $650 $150 joining fee
The community includes
Cohorted AEO masterclass access
Join the live cohort and work through the full AEO curriculum with structure, accountability, and implementation support.
On-demand courses (AEO, CRO, SEO, + more)
Short, practical trainings you can take anytime to build skills across acquisition, conversion, and visibility.
Full workshop recording library
Rewatch every session and use past workshops as a reference when you are building or stuck.
Playbooks (tactical guides + resources)
Get the templates, checklists, and playbooks used to execute, not just learn.
Priority access to in-person member events
First access to breakfasts, happy hours, and member-only meetups when we host them.