Is Your Website Optimized for AI Search? The AEO Playbook

Jason Gong
VP of GTM, GrowthX AI
Previously at Affirm, Kite, Bardeen

Marcel Santilli
Founder and CEO, GrowthX AI
Previously at Deepgram, Scale AI, ServiceTitan, Hashicorp

Guy Yalif
Chief Evangelist, Webflow

AI search is now your first sales call. If you're not cited, you don't exist.
Buyers are asking in-depth questions, comparing products, and making decisions inside AI answers — before they ever visit your site. This workshop gives you the maturity model and examples to show up where it matters.
What you'll learn
The 4-part AEO maturity model Content: move from keyword repetition to answering real buyer questions. Technical: add schema, metadata, and structure that signals meaning. Authority: build mentions across Reddit, Quora, and partner sites. Measurement: replace keyword tracking with AI share of voice.
Why freshness, credibility, and volume compound Data showing how these signals work together — including Webflow's stat that 42% of non-branded organic traffic comes from engineering-focused keywords.
Expert-in-the-loop systems at scale How GrowthX helps teams build systems that combine human judgment with scalable automation — not more headcount, smarter checkpoints.
Three case studies that prove it works Augment Code: 0 to 20% AI presence in 3 months. Ramp: 900+ pages driving hundreds of thousands of monthly visitors. Webflow: developer-level content that activates real builders.
Why this matters
The shift from '10 blue links' to AI-generated answers is accelerating. When the answer is the interface, you either become a trusted source the model cites — or you lose visibility entirely. This playbook shows you exactly how to become that source.
You'll learn from
Marcel Santilli Founder and CEO at GrowthX AI. Marcel built the AEO systems behind GrowthX's client results.
Jason Gong VP of GTM at GrowthX AI. Jason runs the AEO workshops and works hands-on with clients on AI visibility strategy.
Guy Yalif Chief Evangelist at Webflow. Guy brings the perspective of a major platform adapting its entire web strategy for AI search.
Get access to this resource now.
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