Is Your Website Optimized for ChatGPT & AI Search? | AEO Workshop

Marcel (Founder & CEO of GrowthX), Jason (VP of Growth), and Guy Yalif (CEO at Intellimize, acquired by Webflow) unpack what it takes to win visibility in AI answers — where buyers now spend their first 15–20 minutes researching before ever talking to sales.

We explain why AI search is now your first sales call. If we’re not cited, we don’t exist. Buyers are asking in-depth questions, comparing products, and forming opinions inside AI tools like ChatGPT and Perplexity — long before they ever reach our site.

We outline a four-part maturity model for brands that want to win AI visibility:

1. Content — Move from keyword repetition to answering real buyer questions with credible, original insights.
2. Technical — Help LLMs understand our site by adding schema, metadata, and structure that signals meaning.
3. Authority — Go beyond backlinks. Build widespread positive mentions across Reddit, Quora, partner sites, and thought leadership.
4. Measurement — Replace keyword tracking with share of voice and sentiment across AI answers.

We share data showing why freshness, credibility, and volume now compound together. At Webflow, 42% of non-branded organic traffic now comes from LLMs, converting 6× better than traditional search. 95% of ChatGPT’s citations are from content updated within the last 10 months — so staying current directly impacts visibility.

We show how GrowthX helps teams build expert-in-the-loop systems that combine human judgment with scalable automation. Instead of one-shot prompts, we build repeatable research, fact-checking, and iteration loops — using real customer data, sales calls, and competitor context to feed living knowledge bases.

We highlight three examples:

• Augment Code — Went from zero to 20% AI presence in three months by publishing hundreds of high-quality articles and treating each as a machine that improves over time.
• Ramp — Built 900+ pages and hundreds of thousands of visitors per month, from calculators to vendor catalogs, proving how long-term compounding visibility works.
• Webflow — Produces developer-level content that activates real builders, showing how credible, technical content drives both product adoption and AI visibility.