
Workshops
Public workshops are how a lot of people find us. Replays and the full workshop library sit inside the community.
















































































































































Join world class operators from companies like
Customers search differently. Teams work differently. Every decision carries higher stakes.
Don’t go on that journey alone.
Get access to courses, workshops, templates - all from the experts that built the systems for top companies.

Public workshops are how a lot of people find us. Replays and the full workshop library sit inside the community.





The useful part is the people. Ask the thing you’re stuck on. Get an answer from someone who is in it with you.
Self-paced courses and masterclasses live in the library once you’re in. You can see that they exist from here. You get them after you’re accepted.
The pace of learning inside AI-Led Growth is unmatched. Every week, I pick up something new we can test with clients right away. First thing I recommend to anyone serious about modern outbound.
Alex Fine
Co-Founder, Understory
Most marketing content feels surface-level, but AI-Led Growth is different. The conversations and resources are genuinely value-forward and transparent. Plus the events are always a blast!
Katherine Lam
Head of Growth, GrowthBook
AI-Led Growth rewired my brain on how I see AI in content operations. I've taken lessons and applied them to my own use cases. Easily one of the most useful communities on AI and content right now.
Lashay Lewis
Founder, BOFU.ai
What I love about AI-Led Growth is how actionable it is. Advice from real operators who've actually scaled teams and driven growth. My team applied ideas immediately and saw impact within weeks.
Rajan Sheth
CMO, Together.ai
Every workshop feels like striking gold — practical steps I can take back to my startup immediately. It's rare to find something this useful and well put together.
Zhenni Wu
Co-Founder, PuppyGraph
GrowthX hosts the only events I attend regularly without checking the guest list — great energy, great people, great discussion. I always leave energized.
Angela Ferrante
Head of Ent. Marketing, Zapier
As a founder, I value signal over noise — and this community delivers. Every conversation is grounded in real experience from people actually building with AI.
Ashish Toshniwal
Founder, YML
The pace of learning inside AI-Led Growth is unmatched. Every week, I pick up something new we can test with clients right away. First thing I recommend to anyone serious about modern outbound.
Alex Fine
Co-Founder, Understory
Most marketing content feels surface-level, but AI-Led Growth is different. The conversations and resources are genuinely value-forward and transparent. Plus the events are always a blast!
Katherine Lam
Head of Growth, GrowthBook
AI-Led Growth rewired my brain on how I see AI in content operations. I've taken lessons and applied them to my own use cases. Easily one of the most useful communities on AI and content right now.
Lashay Lewis
Founder, BOFU.ai
What I love about AI-Led Growth is how actionable it is. Advice from real operators who've actually scaled teams and driven growth. My team applied ideas immediately and saw impact within weeks.
Rajan Sheth
CMO, Together.ai
Every workshop feels like striking gold — practical steps I can take back to my startup immediately. It's rare to find something this useful and well put together.
Zhenni Wu
Co-Founder, PuppyGraph
GrowthX hosts the only events I attend regularly without checking the guest list — great energy, great people, great discussion. I always leave energized.
Angela Ferrante
Head of Ent. Marketing, Zapier
As a founder, I value signal over noise — and this community delivers. Every conversation is grounded in real experience from people actually building with AI.
Ashish Toshniwal
Founder, YML
AI-Led Growth captures the shift every marketing leader is feeling. The conversations focus on what's actually happening in the field, not theory. This is where next-gen GTM strategy is being written.
Gary Sevounts
CMO, Netris
The depth of thinking around AI and content quality is refreshing. Conversations go beyond scale and volume — into how AI can elevate precision, clarity, and trust in what you publish.
Guy Yalif
Chief Evangelist, Webflow
The best GTM people don't just act once — they build systems that last. The team behind AI-Led Growth are the real deal, teaching frameworks that actually stand up in the field.
Josh Grant
VP of Growth, Webflow
No other community comes close. The courses are the most actionable breakdown of AI and growth I've seen. Everything ties back to real playbooks you can use right away.
Mario Moscatiello
Head of Growth, Airbyte
The events are thoughtful and discussion-driven. Every dinner feels like an open seminar — operators debating what's working, what's not, and why. Leaves you thinking long after.
Neil Shepherd
Growth, Cohere
What makes AI-Led Growth special is how actionable and forward-looking it is. It's not about hype — it's about how AI can truly amplify creativity and accelerate impact.
Victor Coisne
VP Marketing, Strapi
AI-Led Growth captures the shift every marketing leader is feeling. The conversations focus on what's actually happening in the field, not theory. This is where next-gen GTM strategy is being written.
Gary Sevounts
CMO, Netris
The depth of thinking around AI and content quality is refreshing. Conversations go beyond scale and volume — into how AI can elevate precision, clarity, and trust in what you publish.
Guy Yalif
Chief Evangelist, Webflow
The best GTM people don't just act once — they build systems that last. The team behind AI-Led Growth are the real deal, teaching frameworks that actually stand up in the field.
Josh Grant
VP of Growth, Webflow
No other community comes close. The courses are the most actionable breakdown of AI and growth I've seen. Everything ties back to real playbooks you can use right away.
Mario Moscatiello
Head of Growth, Airbyte
The events are thoughtful and discussion-driven. Every dinner feels like an open seminar — operators debating what's working, what's not, and why. Leaves you thinking long after.
Neil Shepherd
Growth, Cohere
What makes AI-Led Growth special is how actionable and forward-looking it is. It's not about hype — it's about how AI can truly amplify creativity and accelerate impact.
Victor Coisne
VP Marketing, Strapi
Hi,Hi, I'mI'm
MarcelMarcel Santilli.Santilli.
II helphelp marketersmarketers becomebecome AI-nativeAI-native leadersleaders whowho drivedrive compoundingcompounding growth.growth.
OverOver thethe lastlast decade,decade, I'veI've helpedhelped startupsstartups growgrow fromfrom $0$0 toto $300M+$300M+ inin ARRARR includingincluding threethree unicorns:unicorns: ScaleScale AI,AI, ServiceTitan,ServiceTitan, andand HashiCorp.HashiCorp.
I'veI've broughtbrought thosethose learningslearnings toto GrowthXGrowthX AI,AI, whichwhich hashas growngrown fromfrom $0$0 toto $7M$7M inin ARRARR inin lessless thanthan 1212 months.months. TheThe goalgoal ofof thisthis communitycommunity isis simple:simple: ToTo helphelp youyou achieveachieve thethe samesame resultsresults usingusing AI-LedAI-Led Growth.Growth.


Turn recurring sales and support questions into a focused content pipeline using buyer language, deal-stage priority, search validation, and stage-specific measurement.

A technical guide to passage retrieval, source selection, crawler access, original evidence, and the measurement system behind AI search citations.

A practical framework for combining AI visibility, referral traffic, conversion, proxy, and crawler data without confusing modeled exposure with attributable demand.

A repeatable content-audit workflow for diagnosing traffic loss and deciding which pages to keep, update, consolidate, redirect, or delete.

A step-by-step GA4 setup for combining native and custom AI referral channels, validating source domains, and reporting measurable traffic honestly.

A five-stage workflow for generating, clustering, validating, scoring, and mapping keyword opportunities without trusting AI-generated metrics.
Membership
Learn from operators who are doing this work. Courses, workshops, playbooks, and a community of people actually putting it into practice.
Already a member? Sign in
Free, application-only. We review every application and get back to you within 24 hours.
Includes:
Who it's for:
Operators, founders, and practitioners building with AI in growth.
Learn from experts who built AI growth systems at companies like Ramp, Webflow, Lovable, Reddit, and more.
The ALG library is exclusive to the community — you get it after you're accepted.