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The Vibe Marketing Playbook: How Lovable Hit $200M in 8 Months

Marcel Santilli

Marcel Santilli

Founder and CEO, GrowthX AI

Previously at Deepgram, Scale AI, ServiceTitan, Hashicorp

Jason Gong

Jason Gong

VP of GTM, GrowthX AI

Previously at Affirm, Kite, Bardeen

The Vibe Marketing Playbook: How Lovable Hit $200M in 8 Months

The fastest-growing software company in history is open-sourcing their playbook.

Lovable hit $200M ARR in 8 months. Faster than OpenAI. Faster than Cursor. They did it by building everything with AI workflows, shipping campaigns in hours instead of weeks, and running zero bottlenecks.

This workshop reveals exactly how — and makes you 10–100x more productive in 2 hours.

What you'll learn

The Vibe Marketing Framework What it actually is and why traditional marketing is dying. The principles behind shipping 10 experiments while competitors plan one.

How to retool yourself The AI tools and tech stack that eliminate every bottleneck — from ideation to execution, from copy to design.

Building your AI agent team Go from solo marketer to running a team of AI agents. How to delegate research, writing, design, and analysis to purpose-built workflows.

Workflows that actually ship Exact processes top operators use to go from idea to execution in hours. Not theory — documented step-by-step workflows you can deploy today.

Speed as strategy How to test 10 ideas while competitors are still planning one. The metrics and signals that compound, not vanity numbers.

Steal our playbooks Prompts, templates, workflows, and tool configurations you can use immediately. Plus a live building session showing it all in action.

Why this matters

This isn't about prompting better. It's about rebuilding how marketing teams operate — from content production to campaign execution. The companies that adopt vibe marketing are shipping at 10x the speed with smaller teams. This workshop shows you how to make the switch.

You'll learn from

Marcel Santilli Founder and CEO at GrowthX AI. Marcel partnered with the Lovable team to document and teach their vibe marketing system.

Jason Gong VP of GTM at GrowthX AI. Jason runs the live building sessions and translates the Lovable playbook into workflows any team can adopt.

Get access to this resource now.

You'll receive an email with the access link.

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