Most Series B marketing leaders are stuck in 'positioning limbo.'

The board wants TAM coverage. The team is drowning in content requests. Stakeholders want messaging for five personas. And there's no framework to decide which path actually makes sense.

This 12-question assessment gives you clarity — and permission to focus.

What you'll learn

The 12-question positioning diagnostic Determine whether your company should go broad (category play) or narrow (use case focus) — with scoring that maps to 4 specific positioning archetypes.

GTM implications for each path What each choice means for content volume, team size, budget, events, channels, and the audiences you can actually reach.

Permission to focus Most teams land on 'Big Fish, Small Pond' — and get validation that they don't need to cover the entire TAM right now.

A framework to push back on scope creep When a stakeholder asks 'why aren't we targeting enterprise?' or 'shouldn't we create content for this other persona?' — you now have a structured answer.

Why this matters

Positioning limbo creates content sprawl, team burnout, hedged messaging, and wasted budget. The cost isn't just inefficiency — it's that you end up being unclear about who your product is actually for. This assessment cuts through the noise.