The Landing Page Spec: 7 Components to Define Before You Build

Every bad landing page starts the same way: someone skipped the spec.

Whether you're prompting Lovable or briefing a designer, vague requirements guarantee rework. You end up making strategic decisions in the middle of execution — and the result shows.

This framework forces the hard decisions before the first pixel.

What you'll learn

The 7-component specification framework Product vision, section-by-section functionality, UX flows, component architecture, design system, technical requirements, and success metrics — each with 'what good looks like.'

AI-specific vs traditional workflow guidance Every component includes concrete instructions for both 'if you're using Lovable' and 'if you're not' — so the spec works however you build.

10 gut-check questions If you can't explain what the page does in one sentence, or identify the visual hierarchy at a squint, you're not ready to build. These questions catch the gaps.

How to eliminate rework The back-and-forth that kills projects happens when intent is unclear. This spec eliminates ambiguity upfront.

Why this matters

AI tools can build pages in minutes. But speed without clarity just means you ship bad work faster. The teams getting real results from AI-generated pages aren't prompting better — they're specifying better. This framework shows you how.