Breaking Down Outputs: Landing Page Specification Components

Landing Page Planning Framework is a comprehensive checklist for defining every decision that matters before you build—whether you're prompting an AI tool like Lovable or briefing a designer. It breaks landing pages into seven components: product vision, section-by-section functionality, user experience flows, component architecture, design system, technical requirements, and success metrics. Each component includes what to define, what "good" looks like, and specific guidance for AI-assisted vs. traditional workflows. The real value? It forces you to answer the hard questions upfront—who is this for, what's the one conversion goal, why does each section exist—so you're not making strategic decisions in the middle of execution. The 10 gut-check questions at the end are worth the read alone: if you can't explain what the page does in one sentence or identify the visual hierarchy at a squint, you're not ready to build. Use this to eliminate the back-and-forth that happens when requirements are vague and everyone's guessing at intent.