AI search traffic converts at significantly higher rates than traditional search.

But most websites are still built for crawlers, not for the AI models that now decide what to recommend. The companies winning AI visibility are building for humans first — and it turns out that's exactly what the models reward.

Guy Yalif (Chief Evangelist at Webflow) shares how the best teams are adapting.

What you'll learn

GEO vs SEO: what actually changed Websites now need to be understood by AI models, not just indexed by crawlers. What that means for structure, content, and technical implementation.

Why human-first content wins AI visibility Strong storytelling, brand identity, visual appeal, and emotionally resonant content — the things that serve humans — are exactly what AI models cite.

AI search traffic conversion data Data showing that visitors from AI-based search convert at significantly higher rates than traditional search traffic. Why this matters for your funnel.

Webflow's approach to AEO How Webflow thinks about designing websites that serve both AI systems and human users — from technical structure to content strategy.

Why this matters

The websites that earn AI citations aren't the ones with the most keywords — they're the ones that genuinely help the reader. If you build for humans with clear structure and real substance, the AI models follow. This session shows you how.

You'll learn from

Guy Yalif Chief Evangelist at Webflow. Previously CEO at Intellimize (acquired by Webflow). Guy focuses on how brands win visibility in the evolving AI search landscape.

Jason Gong VP of GTM at GrowthX AI. Jason helps teams translate the AEO/GEO shift into practical content and website strategy.