Search is splitting in two: the old keyword game and a new one where AI models decide what to recommend.

Most companies are still optimizing for an algorithm that's losing relevance. The shift from SEO to GEO requires fundamentally different content — semantically clear, well-structured, and built for machines that read, not just index.

Chris Andrews (CEO at Scrunch AI) unpacks what's actually changing and what to do about it.

What you'll learn

How GEO differs from SEO in practice Keywords and backlinks still matter, but AI search engines reward clear semantic structure, original analysis, and cited sources. Different game, different playbook.

How Scrunch AI measures AI visibility What it means to track your brand's presence across AI-generated answers — and why traditional rank tracking misses the picture.

What AI systems actually value in content Storytelling, authenticity, and emotional resonance still win — even when the first reader is a model. The content that earns citations serves both humans and machines.

How to adapt your site for the new landscape Practical changes to site design, content architecture, and writing style that position you for AI-powered discovery.

Why this matters

AI search isn't coming — it's here. Buyers are already using ChatGPT, Perplexity, and Google AI Overviews to research products. If your content isn't structured for these systems, you're invisible in the conversations that drive decisions.

You'll learn from

Chris Andrews CEO and Co-founder at Scrunch AI. Chris built the platform that helps brands measure and improve their visibility across AI-powered search.

Jason Gong VP of GTM at GrowthX AI. Jason helps teams translate the AEO/GEO shift into practical content strategy.