Content Strategy for AI Visibility (GEO, AEO)

We just 3x-ed a client’s AI visibility in 6 months.

But most products still don’t even show up in mentions or citations inside AI answers.

We’re sharing the exact playbook we used to show up in hyper-competitive prompts against companies with 10x more funding.

What you’ll learn

How AI Answers reshape content strategy Learn why clicks are disappearing, why prompts are getting longer and more specific, and what it takes to become a “source” models cite in Google AI Overviews, ChatGPT, and Perplexity.

The GrowthX content strategy for AI answers The framework Marcel and Jason use: research → core artifacts (company context, audience personas, writing guidelines) → a content engine that earns visibility.

What LLMs reward (and how to execute on it) How to create content that is well-researched, well-attributed, comprehensive, well-structured, and kept fresh, plus reputation and distribution signals that increase citation odds.

How to scale quality without a huge team A practical process: briefs → research questions → outlines → drafts → fact-checking → internal linking.

Live examples + Q&A Walk through examples from the workshop and get guidance on what to publish next and how to prioritize opportunities.

Why this topic matters

Search is shifting from “10 blue links” to AI-generated answers. When the answer is the interface, you either become a trusted source the model cites or you lose visibility. This workshop gives a clear, execution-focused playbook for building content that earns trust, shows up in AI answers, and compounds over time.

You’ll learn from

Marcel Santilli Founder at GrowthX. Marcel has built publisher-style organic growth engines at fast-growing companies and now teaches teams how to operationalize AEO/GEO with repeatable systems, strong editorial standards, and real execution.

Jason Gong VP, GTM (Growth/Marketing) at GrowthX. Jason works hands-on with customers to turn strategy into a machine that ships consistently, stays aligned to the audience, and holds quality as you scale.