The State of AI-Led Growth 2026
We asked GTM teams worldwide how they are actually using AI. This first wave of enabled companies are building fast, but struggling to measure. The report gives you the full story from real practitioners.
of GTM teams have rebuilt how they work around AI. They lead on every results metric.
of teams cite speed as their clearest AI ROI.
say that brand voice has edged out accuracy as the top AI content challenge.
of marketing leaders are actively tracking AEO.
We're finding that some teams are using AI to work faster, but are struggling to measure returns on the time and money spent on tools. The report gives you a three-tier map to place yourself in the landscape of AI enablement, and what your next tier looks like in practice.
What's inside
Six sections, built from the survey data:
- 1
The confidence gap
People are confident that AI is making their work faster and better, but the data says otherwise.
- 2
The tool stack
There's a sweet spot for the number of AI tools that are most effective for a team.
- 3
The speed trap
Speed is a ROI metric that feels safe, but will it survive budget review?
- 4
The quality problem
Brand voice has surpassed accuracy as the big AI quality issue.
- 5
The visibility gap
Everyone agrees that AEO matters, but the ownership of those outcomes isn't yet clear.
- 6
What the best teams look like
What's the winning recipe for getting the most out of AI?
Methodology
We surveyed GTM operators and leaders including founders, growth leads, marketing VPs, content and ops roles across funding stages from bootstrapped to Series B+. We focused on proving the returns of investing time and budget into AI 'reinvention' and tooling.
Read the findings
We broke out 5 interesting pieces of analysis on the report's findings:
- What the top 24% of AI-led GTM teams do differently→
- The speed trap, or, why "AI makes us faster" won't survive a budget conversation→
- In GTM teams, brand voice is now AI's hardest content problem→
- Everyone knows AI search is vital, but most people still have no plan to own it→
- More tools won't fix attribution, but there is a sweet spot→
Get the full report
All six sections, the tier benchmarks, and the rebuilt-team profile. Free, in exchange for your email.