10 Best AI Visibility Tracking Tools for 2026

AI visibility tracking tools show where your brand appears in ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. The best tools pair repeatable prompt tracking with competitor benchmarks and page-level actions. For B2B teams, platform coverage matters less than whether the tool tracks the prompts real buyers use.

Last updated: September 2026

We compared each tool on prompt methodology, engine coverage, competitive benchmarking, workflow integrations, pricing transparency, and whether it produces page-level actions. Pricing and platform coverage change quickly, so verify plan details before buying. The ranking favors tools that help teams choose what to measure and what to change, rather than dashboards that only count mentions.

What makes an AI visibility tracking tool useful?

Before getting into the list, here is the rubric we applied:

• Platform coverage depth. Google AI Overviews, ChatGPT, and Perplexity are table stakes. Tools that also cover Claude, Gemini, Meta AI, and Grok give a more complete picture.
• Prompt methodology transparency. The biggest accuracy gap in this category is how tools collect data. Direct API queries, clickstream panels, and synthetic keyword-to-prompt conversion produce different results. We weighted tools that disclose their method.
• Actionable output linked to decisions. Citation counts are a starting point. Tools that surface competitor gaps, page-level recommendations, or crawl behavior give teams something to act on each week.
• Pricing transparency. This category has a pricing opacity problem. We flagged every tool that requires a sales conversation just to get a number.
• Vendor maturity signals. Most tools launched in 2024-2025. We noted funding status, team size, compliance certifications, and customer scale where verifiable.

Which AI visibility tracking tools made the list?

The ten tools below cover the main use cases for AI search visibility tracking:

• CheckThat - Best free starting point for B2B brands and GrowthX's own AI visibility platform
• Profound - Best for enterprise analytics and integrations
• Otterly.ai - Best for SEO teams adding AI visibility tracking
• Scrunch AI - Best for competitive intelligence and AI crawler monitoring
• Peec AI - Best for marketing teams that prioritize a simple workflow
• Knowatoa - Best for agency and multi-client reporting
• Ahrefs Brand Radar - Best for teams already using Ahrefs
• Semrush AI Visibility Toolkit - Best for teams already using Semrush
• ZipTie - Best for budget-conscious mid-market teams
• LLMClicks - Best for teams that prefer a one-time purchase

1. CheckThat for B2B teams starting free

CheckThat is GrowthX's AI visibility tracking platform, and the reason it leads this list is the same reason we can speak to its capabilities directly: we built it and use it across our client programs. It monitors brand presence across ChatGPT, Perplexity, Claude, and Google AI. The free public index covers thousands of brands across B2B software categories. We are being transparent about the conflict: CheckThat leads on its merits for B2B teams, but you should weigh that against the fact that we are not a neutral party.

Where it is strongest

CheckThat is most useful for B2B brands that want a fast, free baseline:

• Tracks AI visibility across ChatGPT, Perplexity, Claude, and Google AI Overviews.
• A public index covering thousands of brands across B2B software categories.
• Free tier with no credit card required - the easiest entry point in this list.
• Built and used in GrowthX client programs, so we can speak to both capabilities and gaps from direct production use.

What it costs

CheckThat offers a free tier. Paid plans are available at checkthat.ai.

Where it falls short

CheckThat is built for B2B brands and works best when you have a clear sense of the prompts your buyers use. Consumer categories and broad informational query tracking are not the primary use case. Teams that need deep competitive intelligence, crawl monitoring, or enterprise compliance features will need to look further down this list.

Who it is for

B2B brands that want a free starting point for AI visibility tracking, and teams working with GrowthX who want visibility into the same data their content programs are optimized against.

2. Profound for enterprise organizations

Profound fits large enterprises that need broad AI platform coverage, governance controls, deep integrations, and an AI marketing workflow that goes beyond monitoring. Its current product combines AI-search intelligence with content, social, product-marketing, and communications workflows.

Where it is strongest

Profound is most suited to large, regulated organizations:

• Nine-platform coverage: ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Grok, Meta AI, and DeepSeek.
• RBAC, SCIM, and SOC 2 controls for enterprise governance.
• CDN and CMS integrations with Akamai, Cloudflare, Fastly, Netlify, WordPress, Contentful, and Sanity.
• Content, social, communications, product-marketing, and brand workflows in one platform.

What it costs

Profound does not publish self-serve pricing. Enterprise buyers need to request a quote and verify which engines, integrations, and service levels are included.

Where it falls short

Pricing opacity is the biggest barrier for mid-market teams. Buyers need a sales process to compare total cost, included integrations, and model coverage.

Who it is for

Profound makes the most sense for Fortune 500 companies and large organizations that need compliance support, broad engine coverage, and deeper integrations than lighter tools provide.

3. Otterly.ai for mid-market SEO teams

Otterly.ai is a practical entry point for SEO teams that want AI visibility tracking without changing their reporting workflow. Its keyword-to-prompt model, daily tracking, and Looker Studio integration make adoption easier for teams that already work from SEO reports.

Where it is strongest

Otterly.ai matches teams that already think in keywords and reporting dashboards:

• Generates prompts from your existing keywords, brand name, or URL.
• Native Looker Studio connection for recurring reports without manual CSV exports.
• Daily tracking covers ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Claude, Google AI Mode, and Gemini are available as paid add-ons.
• API, MCP, and agent analytics access on Standard and higher plans.

What it costs

Otterly.ai publishes its full tier structure. Lite is $29 per month with 15 search prompts, Standard is $189 per month with 100 prompts, and Agent Analytics is $489 per month with 400 prompts. A free trial is available.

Where it falls short

The Lite plan's 15-prompt limit is restrictive beyond an initial test. Claude, Google AI Mode, and Gemini cost extra, so compare the full engine mix rather than the base price alone.

Who it is for

Otterly.ai fits mid-market marketing teams that already practice SEO and want an accessible way to start AI search visibility tracking, especially if they already report in Looker Studio.

4. Scrunch AI for competitive intelligence

Scrunch AI fits teams that care about competitor movement, AI crawler behavior, site audits, and page optimization alongside citation tracking. Its Core plan combines prompt monitoring with five monthly site audits, AI bot traffic, sentiment analysis, and one page optimization per month.

Where it is strongest

Scrunch AI goes deeper on prompts and crawlers than most direct competitors:

• Tracks prompts for citation trends, rankings, and competitors inside the core platform.
• A real-time crawl feed shows how AI bots access your site and how patterns change over time.
• Core includes 125 prompts, five site audits per month, one workspace, and five user licenses.
• SOC 2 Type II compliance for organizations with formal security review requirements.

What it costs

Scrunch AI uses a two-tier structure. Core is $250/mo with a 7-day free trial. Enterprise is custom with expanded model coverage, API access, and dedicated support. Additional seats cost $25/mo each.

Where it falls short

Core covers four AI platforms, while nine-platform coverage, API access, SSO, and advanced integrations require an Enterprise plan. That makes the $250 Core price less comparable with broader self-serve products.

Who it is for

Scrunch AI fits mid-market and enterprise B2B teams that prioritize competitive intelligence, need SOC 2 compliance, and want to understand how AI bots interact with their content.

5. Peec AI for a simpler marketing workflow

Peec AI is built for marketing teams that want prompt discovery, brand and source analytics, demand signals, recommendations, and reporting in one workflow. It tracks visibility, position, sentiment, and share of voice across models, topics, geographies, and competitors.

Where it is strongest

Peec AI keeps the product simpler than most tools in this category:

• Brand, source, prompt, competitor, and AI-referral analytics in one workspace.
• UX aimed at marketing workflows rather than technical SEO or data engineering tasks.
• CSV and API exports support both manual reporting and programmatic data pulls.

What it costs

Peec AI publishes Starter, Pro, Advanced, and Enterprise tiers, but its public pricing page did not expose fixed USD prices during this review. Verify current pricing, prompt limits, and model coverage before comparing plans.

Where it falls short

Peec now provides relative prompt demand, intent classification, AI referrals, and recommendation workflows. The trade-off is commercial clarity: public plan prices were not visible during this review, so buyers need a sales conversation to calculate total cost.

Who it is for

Peec AI suits marketing teams that want an accessible entry point into AI visibility tracking without enterprise complexity, especially if ChatGPT and Perplexity matter more to them than Google AI Overviews.

6. Knowatoa for agency reporting

Knowatoa takes a brand-centric approach to AI visibility monitoring. It tracks where brands are missing from AI answers, which competitors appear instead, which sources shape those answers, and which content gaps a team should address across seven AI services.

Where it is strongest

Knowatoa is most useful for agencies and multi-brand teams that need reporting structure:

• BISCUIT framework for repeatable analysis across clients.
• Seven-platform coverage: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Meta AI, and AI Mode.
• Integrations including NinjaCat, CSV export, API access, Looker Studio, and Google Sheets.

What it costs

Knowatoa lists Starter at $59 per month, Growth at $199 per month, and custom Enterprise pricing. Growth includes all seven supported AI services plus API, MCP, Looker Studio, and NinjaCat reporting integrations.

Where it falls short

Question limits are shared across sites, so multi-client teams need to plan how they allocate tracked questions. Enterprise buyers should also verify support, data-retention, and procurement requirements during evaluation.

Who it is for

Knowatoa is a strong fit for marketing agencies managing AI visibility across multiple client accounts that need native reporting integrations with NinjaCat, Looker Studio, or Google Sheets.

7. Ahrefs Brand Radar for existing Ahrefs users

Ahrefs offers AI visibility tracking across Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Microsoft Copilot, and Gemini using an index of more than 450 million search-backed prompts. Custom Prompts also supports Claude.

Where it is strongest

Brand Radar makes the most sense when your team already works in Ahrefs every week:

• Mentions, citations, share of voice, and estimated impressions use Ahrefs' search-backed prompt index.
• More than 450 million search-backed prompts across six AI visibility indexes.
• Every paid Ahrefs plan includes a daily Custom Prompts quota.

What it costs

Ahrefs includes a daily Custom Prompts quota with paid plans. Additional Custom Prompts start at $50 per month, while access across all Brand Radar AI indexes is listed at $699 per month.

Where it falls short

Brand Radar does not go as deep on prompt-level analysis as tools like Profound or Scrunch AI. The $699/month tier for full platform coverage gets close to the pricing of some standalone products.

Who it is for

Ahrefs Brand Radar is a sensible first step for teams already paying for Ahrefs and wanting AI visibility monitoring inside the same workflow.

8. Semrush AI Visibility Toolkit for existing Semrush users

SEMrush offers its AI Visibility Toolkit as a dedicated add-on tracking brand mentions across ChatGPT, Google AI, Gemini, and Perplexity. It connects AI visibility with prompt research, competitor analysis, and site auditing inside the Semrush workflow.

Where it is strongest

The toolkit is most compelling for teams that already run reporting in SEMrush:

• Connects AI visibility with Position Tracking, Organic Research, GA4, and Google Search Console.
• Tracks 25 custom prompts daily for one Brand Performance domain.
• Includes competitor analysis, prompt research, and AI-readiness checks for up to 100 pages.

What it costs

The AI Visibility Toolkit costs $99/month as a standalone add-on, not included in standard Pro, Guru, or Business plans. Teams on the SEMrush One bundle get AI visibility tracking included.

Where it falls short

The standalone toolkit tracks fewer AI platforms than several specialist products and costs $99 per month per domain. Extra domains, user licenses, and prompt capacity add to the total cost.

Who it is for

SEMrush AI Visibility Toolkit suits teams already invested in SEMrush that need directional AI visibility data alongside their keyword, backlink, and attribution workflows.

9. ZipTie for budget-conscious teams

ZipTie tracks brands across seven AI engines and turns citations, mentions, and sentiment into an AI Success Score. Plans start at $42.75 per month, and the seven-day trial covers 25 daily prompts across ChatGPT, Google AI Overviews, and Perplexity.

Where it is strongest

ZipTie appeals to buyers who want simple pricing and enough volume for a serious pilot:

• Plans scale by prompt count, refresh frequency, and engine coverage rather than seats or projects.
• The seven-day trial requires no card and captures responses from the live consumer products.
• Search Console integration, ranked actions, exports, and optional API and MCP access connect monitoring to execution.

What it costs

Plans start at $42.75 per month. Pricing changes with prompt volume, check frequency, engine coverage, and optional content, UGC, API, or MCP add-ons.

Where it falls short

The flexible plan builder makes direct price comparisons harder. The trial covers three engines, while the other four become available on a paid plan and several execution features are separate add-ons.

Who it is for

ZipTie fits teams that want seven-engine monitoring, unlimited seats and projects, and a plan they can size around prompt volume and refresh frequency.

10. LLMClicks for a one-time purchase

LLMClicks offers AI visibility audits and tracking across ChatGPT, Perplexity, Gemini, and Claude. It combines citation analysis, sentiment, competitor benchmarks, page audits, and on-page recommendations with lifetime purchase options.

Where it is strongest

LLMClicks is unusual because it packages monitoring as a one-time purchase:

• Official lifetime packages start at $159, with monthly usage limits that reset.
• Begins with AI visibility audits before ongoing tracking - teams get immediate diagnostic output.
• Page audits and on-page recommendations connect monitoring to specific changes.

What it costs

The official pricing page lists a $159 lifetime Starter package with 300 checks and 50 page audits per month. Higher lifetime tiers are available, but buyers should confirm the current package details before purchase.

Where it falls short

Lifetime pricing shifts vendor-continuity risk to the buyer. Usage limits still apply, and the tracked engine set does not include Google AI Overviews or Microsoft Copilot.

Who it is for

LLMClicks is a fit for teams that need a one-time budget purchase for AI visibility tracking and want to avoid recurring subscription costs during early evaluation.

How should you choose an AI visibility tracking tool?

The right tool depends on your team's maturity, budget, and existing infrastructure. Work through these decision factors in order to narrow the field quickly.

Which maturity level are you at?

Match your budget to your maturity stage:

• Starting out: use CheckThat's public index or a vendor trial to establish a baseline.
• Running a pilot: compare Otterly.ai, Knowatoa, ZipTie, or LLMClicks against one fixed prompt set.
• Operating a program: prioritize reporting integrations, prompt governance, and page-level actions.
• Buying for an enterprise: add compliance, SSO, API access, procurement terms, and support requirements.

What does your budget rule out?

Budget usually narrows the shortlist faster than feature comparisons. Under $100/mo means lower prompt volumes and narrower coverage. $100-$300/mo gives enough depth for an active program. $500+/mo covers enterprise compliance, custom refresh rates, and advanced integrations.

Which integrations matter?

Your existing stack should eliminate several options immediately:

• Teams already using Ahrefs: evaluate Brand Radar first.
• Teams on SEMrush: start with the AI Visibility Toolkit.
• Agencies using NinjaCat: look at Knowatoa.
• Organizations that need content delivery control: evaluate Profound's Akamai, Cloudflare, and Fastly integrations.

Which AI platforms should you track?

Start with the AI platforms your buyers actually use, then verify how each vendor collects its data. Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini do not expose identical results or refresh on the same schedule. A useful pilot freezes one prompt set for 60 to 90 days and compares citation trends with branded search, referral traffic, and pipeline signals.

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